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One of the most obvious yet impactful reasons why many SaaS businesses digitally transform their billing system is to automate…

In the digital transformation era of recent years, many SaaS businesses have moved rapidly to implement solutions that add efficiency…

When Brian Halligan and Dharmesh Shah found HubSpot in 2004, they were looking to address a key challenge facing marketers.…

Monthly recurring revenue, or MRR, is an important financial metric in the SaaS business model. Predictable monthly revenue from subscription…

John F. Kennedy once said, “Change is the law of life and those who look only to the past or…

You've been there: the snack bar at the movie theater. A small popcorn is really all you know your stomach…

Wherever you look, it seems like price bundling is making inroads into new industries. A plane ticket and travel insurance?…

What happens when you have watched all the blockbuster movies based on the number-crunching glory that is accounting? Binge-watch TV…

Who said accountants are boring? Hollywood has proven to us time and time again that accountants have a flare for adventure from…

Over the last decade, subscription products and services have been on the rise. Everything from the systems and software we…

Our final article in this pricing strategy series is on price segmentation. This strategy is when you offer the same…

Have you ever walked into a fast food restaurant like a Wendy’s or a McDonald’s and bought yourself a value…

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