The Rise of Vertical SaaS and the Niche Subscription Business Model

Successful businessman standing on the arrow, which pointing up

When choosing the SaaS subscription business model for his own company, Peter Gassner wanted to avoid the obvious. The former Senior Vice President of Technology at Salesforce had always had a knack for going against the grain, and he wasn’t about to stop now. “In 2007 I had this idea: I’m going to make something […]

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